901 S. National Ave. Springfield, MO 65897 [email protected] +1417-836-5000


Our Products/Micromatic

Are you in the market for an engaging and dynamic approach to learning the ins and outs of running a successful business? If so, look no further than Micromatic. With Micromatic, you have the option to play alone or in a group as you manage your company and compete with other companies in the marketplace. Through multiple decision rounds and months of operation, you'll learn how to make critical business decisions and beat out your competition. Plus, with the solo version, you'll even challenge companies managed by the computer. With Micromatic, you'll have a blast while gaining essential business skills.
Are you ready to take on the competition?


Participating in Micromatic helps participants to develop their strategic thinking and adopt the strategic mindset that is crucial to succeeding in today's business world.

Tools and resources:

  • PC / Laptop
  • Internet connection
  • Student Manual

How to play:

The Micromatic Team and Micromatic Solo programs use mathematical formulas and sets of rules to simulate the outcomes of business decisions. This allows participants to determine how a company's sales would be impacted by the price set for its products compared to its competitors' products. Participants are required to make approximately 100 decisions for each period of operation, which represents one quarter (three months) of a calendar year. Participants begin managing Micromatic operations in Quarter 1 and can make decisions until Quarter 20. The goal is to manage the Micromatic Company as efficiently and effectively as possible.

There are three stages involved in working with the Micromatic simulations:
  1. The Forecasting Stage:
    In this stage, you enter decisions to test "what if?" assumptions and then modify those decisions until you reach a preferred set of decisions you think are the best.
  2. The Processing Stage:
    In this stage, an administrator program assesses the decisions of all competitors to determine market share allocations for each company and the consequent profitability of each company based on its operational performance.
  3. The Results Stage:
    In this stage, you respond to the results of the processing of your decisions, looking at your company's reports to assess your actual versus forecasted performance. You then use your analysis in a new Forecasting Stage as you begin the next decision round.
Micromatic will help you decide your company's mission, vision, goals, policies, and strategies. Micromatic helps you discover your teams' skills, such as planning, organizing, staffing, directing, and controlling a business. As well as making decisions in some areas of:
  • Marketing, including market research and sales forecasts.
  • Finance, including short-term and long-term loans.
  • Manufacturing, including raw materials, production, scheduling, staffing, and inventory control.

Benefits of Micromatic:

  • Micromatic helps participants develop and practice their skills in problem solving, teamwork, and human relations.
  • Participants will be able to put into practice the knowledge they have acquired in their previous business studies.
  • The program allows participants to see the relationships among different areas of the business, such as how marketing and operating decisions can impact the financial side of the business.
  • Participants will sharpen their analytical skills in dealing with problems of organization and makeing decisions under conditions of uncertainty, often with a lack of sufficient information.


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